Method and system for 3-D printing of 3-D object models in interactive content items

ABSTRACT

According to at least one illustrative embodiment, a computer device and a corresponding method of enabling customization and 3-D prototyping of a 3-D representation of an object illustrated by an interactive content item comprise providing, by the computer device, an interactive content item including a representation of a three-dimensional (3-D) object to a client device. Upon an end user of the client device interacts with the interactive content item and provides one or more customization parameters for a 3-D representation of the 3-D object, the computer device receives the one or more customization parameters from the client device. The computer device then cause a 3-D representation of the 3-D object to be printed by a 3-D printer associated with the client device.

BACKGROUND

The present disclosure relates generally to the field of content itemsprovided to electronic devices through a communications network.

SUMMARY

Online shopping has gained significant attraction from a large number ofconsumers. However, many other consumers still feel the need for theexperience to touch and feel a product before making a decision to buy.For such consumers, digital online content provided throughadvertisement content or on web sites of sellers is not sufficient totrigger them to buy sellers' products. In order to overcome such aproblem, apparatuses, and methods for enabling 3-D printing of 3-Dprototypes of objects associated with interactive content items arepresented.

According to at least one illustrative implementation, an apparatuscomprises a processor and a memory with computer code instructionsstored thereon. The processor and the memory, with the computer codeinstructions stored thereon, are configured to cause the apparatus toprovide, to a client device, an interactive content item including arepresentation of a three-dimensional (3-D) object. An end user of theclient device interacts with the interactive content item and providesone or more customization parameters for a 3-D representation of the 3-Dobject. The apparatus receives the one or more customization parametersfrom the client device. The apparatus then causes a 3-D representationof the 3-D object to be printed by a 3-D printer associated with theclient device.

According to at least one illustrative implementation, a method ofenabling customization and 3-D prototyping of a 3-D representation of anobject illustrated by an interactive content item comprises providing,by a computer server, an interactive content item including arepresentation of a three-dimensional (3-D) object to a client device.An end user of the client device interacts with the interactive contentitem and provides one or more customization parameters for a 3-Drepresentation of the 3-D object. The computer server receives the oneor more customization parameters from the client device. The computerserver then causes a 3-D representation of the 3-D object to be printedby a 3-D printer associated with the client device.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and related objects, features, and advantages of the presentdisclosure will be more fully understood by reference to the followingdetailed description, when taken in conjunction with the followingfigures, wherein:

FIG. 1A is a block diagram of an illustrative implementation of a systemfor delivering content items, including interactive content items, viaat least one communications network;

FIG. 1B is a diagram illustrating another illustrative implementation ofthe system for delivering content items to client devices;

FIG. 2 is a flowchart illustrating an illustrative implementation of amethod of enabling customization and 3-D prototyping of a 3-Drepresentation of an object associated with an interactive content item;

FIG. 3 is a flowchart illustrating another illustrative implementationof a method of enabling customization and 3-D prototyping of a 3-Drepresentation of an object associated with an interactive content item;and

FIG. 4 shows a block diagram representing an illustrative implementationof an electronic device.

Like reference numbers and designations in the various drawings indicatelike elements.

DETAILED DESCRIPTION

Following below are more detailed descriptions of various conceptsrelated to, and implementations of, methods, apparatuses, and systemsfor providing information on a computer network. The various conceptsintroduced above and discussed in greater detail below may beimplemented in any of numerous ways as the described concepts are notlimited to any particular manner of implementation. Specificimplementations and applications are provided primarily for illustrativepurposes.

A computing device, e.g., a client device, allows accessing andrendering a resource, such as a webpage, a document, an application,etc. In some implementations, the computing device accesses theresource, via the Internet by communicating with a server, such as awebpage server, corresponding to that resource. The resource includesfirst-party content that is the subject of the resource from afirst-party content provider and may also include additional third-partyprovided content, such as advertisements or other content. In anillustrative implementation, responsive to receiving a request to accessa webpage, a webpage server and/or a client device communicates with adata processing system, such as a content item selection system, torequest a content item to be presented with the requested webpage. Thismay be done through the execution of a code included in the resourcethat requests a third-party content item to be presented with theresource. The content item selection system may select a third-partycontent item and provide data to effect presentation of the content itemwith the requested webpage on a display of the client device. In someinstances, the content item is selected and served with a resourceassociated with a search query response. A search engine may returnsearch results on a search results webpage and includes third-partycontent items related to the search query in one or more content itemslots of the search results webpage.

The computing device, e.g., a client device, may also be used to view orexecute an application, such as a mobile application. The applicationmay include first-party content that is the subject of the applicationfrom a first-party content provider and additional third-party providedcontent, such as advertisements or other content. In an illustrativeimplementation, responsive to use of the application, a resource serverand/or a client device communicates with a data processing system, suchas a content item selection system, to request a content item to bepresented with a user interface of the application and/or otherwise. Thecontent item selection system selects a third-party content item andprovides data to effect presentation of the content item with theapplication on a display of the client device.

In some instances, a device identifier is associated with the clientdevice. The device identifier may be a randomized number associated withthe client device to identify the device during subsequent requests forresources and/or content items. In some instances, the device identifieris configured to store, and/or cause the client device to transmit tothe content item selection system and/or resource server, informationrelated to the client device, e.g., values of sensor data, a web browsertype, an operating system, historical resource requests, historicalcontent item requests, hardware/software capabilities associated withthe client device, or combinations such information related to theclient device.

In situations in which the systems discussed here collect personalinformation about users, or makes use of personal information, the usersmay be provided with an opportunity to control whether programs orfeatures collect user information, e.g., information about a user'ssocial network, social actions or activities, profession, a user'spreferences, or a user's current location. The users may control whetherand/or how to receive content from the content server that is morerelevant to the user. In addition, certain data may be treated in one ormore ways before it is stored or used, so that personally identifiableinformation is removed. A user's identity may be treated in a way thatno personally identifiable information of the user is revealed.According to another implementation, information indicative of a user'sgeographic location, such as to a city, ZIP code, or state level, isgeneralized so that a particular location of a user is not uncovered.Thus, the user may have control over how information is collected aboutthe user and used by a content server or a content item selectionsystem.

According to an illustrative implementation, a third-party contentprovider, when providing third-party content items for presentation withrequested resources via the Internet or other network, utilizes acontent item management service to control or otherwise influence theselection and serving of the third-party content items. For instance, athird-party content provider may specify selection criteria, such askeywords, and corresponding bid values that are used in the selection ofthe third-party content items. The bid values may be utilized by thecontent item selection system in an auction to select and serve contentitems for presentation with a resource. A third-party content providermay place a bid in the auction that corresponds to an agreement to pay acertain amount of money if a user interacts with the provider's contentitem, e.g., the provider agrees to pay $3 if a user clicks on theprovider's content item. In other implementations, a third-party contentprovider places a bid in the auction that corresponds to an agreement topay a certain amount of money if the content item is selected andserved, e.g., the provider agrees to pay $0.005 each time a content itemis selected and served or the provider agrees to pay $0.05 each time acontent item is selected or clicked. In some instances, the content itemselection system uses content item interaction data to determine theperformance of the third-party content provider's content items. Usersmay be more inclined to click on third-party content items on certainwebpages over others. Accordingly, auction bids to place the third-partycontent items may be relatively high for high-performing webpages,categories of webpages, and/or other criteria, while the bids may berelatively low for low-performing webpages, categories of webpages,and/or other criteria.

In some instances, one or more performance metrics for the third-partycontent items are determined and indications of such performance metricsare provided to the third-party content provider via a user interfacefor the content item management account. The performance metrics mayinclude a cost per impression (CPI) or cost per thousand impressions(CPM). An impression may be counted whenever a content item is selectedto be served for presentation with a resource. In some instances, theperformance metric includes a click-through rate (CTR), defined as thenumber of clicks on the content item divided by the number ofimpressions. Other performance metrics may include cost per action(CPA), conversion rate (CVR), cost per click-through (CPC), cost persale (CPS), cost per lead (CPL), effective CPM (eCPM), and/or otherperformance metrics. When employing CPA, an action may include clickingon the content item or a link therein, a purchase of a product, areferral of the content item, or the like. When using CPC, aclick-through is counted when a content item is clicked.

In some instances, a webpage or other resource, such as, an application,includes one or more content item slots in which a selected and servedthird-party content item is displayed. A computer code, e.g.,JavaScript®, HTML, etc., defining a content item slot for a webpage orother resource includes instructions to request a third-party contentitem from the content item selection system to be presented with theresource. In some implementations, the code includes an image requesthaving a content item request uniform resource locator (URL) thatincludes one or more parameters, e.g.,/page/contentitem?devid=abc123&devnfo=A34r0. Such parameters, in someimplementations, are encoded strings such as “devid=abc123” and/or“devnfo=A34r0.”

According to at least one illustrative implementation, the selection ofa third-party content item to be served with the resource by a contentitem selection system is based on several influencing factors, such as apredicted click through rate (pCTR), a predicted conversion rate (pCVR),a bid associated with the content item, etc. Such influencing factorsmay be used to generate a value, such as a score, against which otherscores for other content items are compared by the content itemselection system through an auction.

During an auction for a content item slot for a resource, such as awebpage, several different types of bid values may be utilized bythird-party content providers for various third-party content items. Anauction may include bids based on whether a user clicks on thethird-party content item, whether a user performs a specific actionbased on the presentation of the third-party content item, whether thethird-party content item is selected and served, and/or other types ofbids. According to an illustrative implementation, a bid based onwhether the third-party content item is selected and served is arelatively low bid, e.g., $0.005, while a bid based on whether a userperforms a specific action is a relatively high bid, e.g., $5. In someinstances, the bid is adjusted to account for a probability associatedwith the type of bid and/or adjusted for other reasons. The probabilityof the user performing the specific action may be low, such as 0.2%,while the probability of selecting and serving the third-party contentitem may be 100%, e.g., the selecting and serving of the content itemoccurs when the content item is selected during the auction, and, assuch, the bid is unadjusted. Accordingly, a value, such as a score or anormalized value, is generated to be used in the auction based on thebid value and the probability or another modifying value. In the priorimplementation, the value or score for a bid based on whether thethird-party content item is selected and served may be $0.005*1.00=0.005and the value or score for a bid based on whether a user performs aspecific action may be $5×0.002=0.01. In order to maximize the incomegenerated, the content item selection system may select the third-partycontent item with the highest value from the auction. In the foregoingimplementation, the content item selection system may select the contentitem associated with the bid based on whether the user performs thespecific action due to the higher value or score associated with thatbid. Once a third-party content item is selected by the content itemselection system, data to effect presentation of the third-party contentitem on a display of the client device is provided to the client deviceusing a network.

On any given day, a large number of users access online content throughdata services provided on their client devices. As such, onlineadvertisement has become an important advertisement platform for manyretailers, manufacturers, service providers, advertisers, and/or thelike. Also, on-line shopping has become a wide practice among asubstantial number of consumers. While online shopping is less timeconsuming for consumers and allows for fast and easy price and productchecking across different merchants, online shoppers are deprived fromthe haptic information, or touch, experience. According to some industrystatistics, about 82% of people agree that it is important to touch,feel, and assess tangible items before a purchase. Haptic informationprocessing significantly influences purchasing decisions by tapping intosensory and emotional motivators. Some consumers are likely to becomefrustrated by their inability to acquire this information, causing themto forgo certain non-touch shopping environments, e.g., online shopping.Many shoppers browse merchandise online, but buy in stores. Suchphenomenon puts online-only merchants at disadvantage. Also, evenmerchants having physical store(s) close to their potential customerslook forward to increase their online transactions with their customers.For merchants, selling online is less costly and allows easiermanagement of inventory and labor force than traditional selling.

According to at least one aspect, interactive content items aredelivered to client devices of end users through a communicationsnetwork. On a client device receiving an interactive content item, mediacontent associated with the received interactive content item isdisplayed. The received interactive content item and the client deviceprovide interactive tools enabling the end user to customize athree-dimensional (3-D) representation of an object illustrated in thedisplayed media content. The received interactive content item and theclient device may also provide interactive tools for causing thecustomized 3-D representation of the object to be 3-D printed through a3-D prototyping device coupled to the client device. With a 3-Dprototype at hand, the end-user has the chance to get a touch, or feel,experience, in relation with the printed 3-D prototype. In someimplementations, the interactive content item may be an advertisementcontent item and the object illustrated in the displayed media contentmay be an advertised object. In some implementations, the interactivecontent is provided, e.g., as demo item, on a merchant web page. Theinteractive content item is accessed and customized through the merchantweb page. In some implementations, a non-customized 3-D representationof the object is 3-D printed.

While the foregoing has provided an overview of customizing and 3-Dprinting of 3-D representations of objects associated with interactivecontent items, illustrative implementations of a system, methods, andapparatuses for delivering interactive content items and enablingcustomization and 3-D prototyping of 3-D representations of objectsassociated with the interactive content items are will now be describedin reference to FIGS. 1-3.

FIG. 1A is a block diagram of an illustrative implementation of a system100 for delivering content items, including interactive content items,via at least one communications network such as the network 101. Thenetwork 101 includes a local area network (LAN), wide area network(WAN), a telephone network, such as the Public Switched TelephoneNetwork (PSTN), a wireless link, an intranet, the Internet, orcombinations thereof. The system 100 also includes at least one dataprocessing system, such as a content item selection system 110. Thecontent item selection system 110 includes at least one logic device,such as a computing device having a data processor, to communicate viathe network 101 with a resource server 104, a client device 120, and/ora third-party content server 102. The content item selection system 110includes one or more data processors, such as a content placementprocessor, configured to execute instructions stored in a memory deviceto perform one or more operations described herein. In other words, theone or more data processors and the memory device of the content itemselection system 110 form a processing module. The processor includes amicroprocessor, an application-specific integrated circuit (ASIC), afield-programmable gate array (FPGA), etc., or combinations thereof.

The memory includes, but is not limited to, electronic, optical,magnetic, or any other storage or transmission device capable ofproviding processor with program instructions. The memory may include afloppy disk, compact disc read-only memory (CD-ROM), digital versatiledisc (DVD), magnetic disk, memory chip, read-only memory (ROM),random-access memory (RAM), Electrically Erasable Programmable Read-OnlyMemory (EEPROM), erasable programmable read only memory (EPROM), flashmemory, optical media, or any other suitable memory from which processorcan read instructions. The instructions may include code from anysuitable computer programming language such as, but not limited to, C,C++, C#, Java®, JavaScript®, Perl®, HTML, XML, Python®, Visual Basic®,the like, or combinations thereof. The processor processes instructionsand outputs data to effect presentation of one or more content items tothe resource server 104 and/or the client device 110. In addition to theone or more processors, the content item selection system 110 mayfurther include one or more databases configured to store data. Thecontent item selection system 110 also includes an interface configuredto receive data via the network 101 and to provide data from the contentitem selection system 110 to any of the other devices coupled to thenetwork 101. The content item selection system 110 may include a server,such as an advertisement server or the like.

The client device 120 may include one or more devices such as acomputer, laptop, desktop, smart phone, tablet, personal digitalassistant, set-top box for a television set, a smart television, serverdevice configured to communicate with other devices via the network 101,or the like. The client device 120 may be any form of portableelectronic device that includes a data processor and a memory. Thememory may store machine instructions that, when executed by aprocessor, cause the client device to perform one or more of theoperations described herein. The memory may also store data to effectpresentation of one or more resources, content items, etc., on theclient device 120. The processor may include a microprocessor, anapplication-specific integrated circuit (ASIC), a field-programmablegate array (FPGA), etc., or combinations thereof. The memory includes,but is not limited to, electronic, optical, magnetic, or any otherstorage or transmission device capable of providing processor withprogram instructions. The memory may include a floppy disk, compact discread-only memory (CD-ROM), digital versatile disc (DVD), magnetic disk,memory chip, read-only memory (ROM), random-access memory (RAM),Electrically Erasable Programmable Read-Only Memory (EEPROM), erasableprogrammable read only memory (EPROM), flash memory, optical media, orany other suitable memory from which processor can read instructions.The instructions may include code from any suitable computer programminglanguage such as, but not limited to, ActionScript®, C, C++, C#, HTML,Java®, JavaScript®, Peri®, Python®, Visual Basic®, XML, the like, orcombinations thereof.

According to at least one illustrative implementation, the client device120 is configured to execute a software application, e.g., a web browseror other application, to retrieve content from other computing devicesover the network 101. Such an application may be configured to retrievefirst-party content from a resource server 104. In some instances, anapplication running on the client device 120 may itself be first-partycontent, e.g., a game, a media player, etc. According to at least oneillustrative implementation, the client device 120 executes a webbrowser application which provides a browser window on a display of theclient device. The web browser application that provides the browserwindow operates by receiving input of a uniform resource locator (URL),such as a web address, from an input device, e.g., a pointing device, akeyboard, a touch screen, or another form of input device. In response,one or more processors of the client device executing instructions fromthe web browser application request data from another device, e.g., aresource server 104, connected to the network 110 referred andassociated with the URL address. The other device then provides web pagedata and/or other data to the client device 120, which causes visualindicia to be displayed by the display of the client device 120.Accordingly, the browser window displays the retrieved first-partycontent, such as web pages from various websites, to facilitate userinteraction with the first-party content.

The resource server 104 may include a computing device, such as aserver, configured to host a resource, such as a web page or otherresource, e.g., articles, comment threads, music, video, graphics,search results, information feeds, application, etc. According to atleast one illustrative implementation, the resource server 104 is acomputer server, e.g., a file transfer protocol (FTP) server, filesharing server, web server, etc., or a combination of servers, e.g., adata center, a cloud computing platform, etc. The resource server 104 isconfigured to provide resource data or other content, e.g., textdocuments, PDF files, and other forms of electronic documents, to theclient device 120. According to at least one illustrativeimplementation, the client device 120 accesses the resource server 104via the network 101 to request data to effect presentation of a resourceof the resource server 104.

The system 100 includes one or more third-party content servers 102,associated with one or more third-party content providers, to directlyor indirectly provide data for third-party content items to the contentitem selection system 110 and/or to other computing devices via thenetwork 101. The content items may be in any format that may bepresented on a display of a client device 120, such as graphical, text,image, audio, video, etc. A content item may also be in a combination(hybrid) of the formats. The content items may be banner content items,interstitial content items, pop-up content items, rich media contentitems, hybrid content items, Flash® content items, cross-domain I-framecontent items, the like, or combinations thereof. The content items mayalso include embedded information such as hyperlinks, metadata, links,machine-executable instructions, annotations, etc. In some instances,the third-party content servers 102 is integrated into the content itemselection system 110 and/or the data representative of the third-partycontent items is stored in a database of the content item selectionsystem 110.

According to at least one illustrative implementation, the content itemselection system 110 receives, via the network 101, a request for acontent item to present with a resource. The received request may bereceived from a resource server 104, a client device 120, and/or anyother computing device coupled to the network 101. The resource server104 may be owned or ran by a first-party content provider, and mayinstruct the content item selection system 110 to provide third-partycontent items with one or more resources, e.g., web pages, applications,or the like, of the first-party content provider on the resource server104.

When accessing a resource of the resource server 104, the client device120 may, for instance, make a request to the content item selectionsystem 110 for content items to be presented with the resource.

According to at least one illustrative implementation, the content itemrequest includes requesting device information, e.g., a web browsertype, an operating system type, one or more previous resource requestsfrom the requesting device, one or more previous content items receivedby the requesting device, a language setting for the requesting device,a geographical location of the requesting device, a time of a day at therequesting device, a day of a week at the requesting device, a day of amonth at the requesting device, a day of a year at the requestingdevice, software/hardware capabilities of the requesting device, etc.,and resource information, e.g., URL of the requested resource, one ormore keywords of the content of the requested resource, text of thecontent of the resource, a title of the resource, a category of theresource, a type of the resource, etc. The information received by thecontent item selection system 110 may include a HyperText TransferProtocol (HTTP) cookie which contains a device identifier, e.g., arandom number, that represents the client device 110. In someimplementations, the device information and/or the resource informationis appended to a content item URL, e.g.,contentitem.item/page/contentitem?devid=abc123&devnfo=A34r0. In otherimplementations, the device information and/or the resource informationis encoded prior to being appended to the content item URL. Therequesting device information and/or the resource information may beutilized by the content item selection system 110 to select third-partycontent items to be served with the requested resource and presented ona display of a client device 120.

In some instances, a resource of a resource server 104 includes a searchengine feature. The search engine feature receives a search query, e.g.,a string of text, via an input feature, e.g., an input text box, etc. Inresponse, the search engine searches an index of documents associatedwith resources, such as web pages, applications, images, etc., forrelevant search results based on the search query. The search resultsare then transmitted as a second resource, such as a search result webpage, used to present the relevant search results on a display of aclient device 120. The search results may include web page titles,hyperlinks, etc. According to at least one illustrative implementation,one or more third-party content items are presented with the searchresults in a content item slot of the search result web page.Accordingly, the resource server 104 and/or the client device 120 mayrequest one or more content items from the content item selection system110 to be presented in the content item slot of the search result webpage. The content item request may include additional information, suchas the user device information, the resource information, a quantity ofcontent items, a format for the content items, the search query string,keywords of the search query string, information related to the query,e.g., geographic location information, temporal information, contenttype information, etc. In some implementations, a delineation is madebetween the search results and the third-party content items to avertconfusion.

In some implementations, the third-party content provider manages theselection and serving of content items by content item selection system110. The third-party content provider may set bid values and/orselection criteria via a user interface that may include one or morecontent item conditions or constraints regarding the serving of contentitems. A third-party content provider may specify that a content itemand/or a set of content items are selected and served for user devices120 having device identifiers associated with a certain geographiclocation or region, a certain language, a certain operating system, acertain web browser, certain hardware/software capabilities, certainprinting or prototyping devices, etc. In another implementation, thethird-party content provider may specify that a content item or set ofcontent items are selected and served when the resource, such as a webpage, document, etc., contains content that matches or is related tocertain keywords, phrases, etc. The third-party content provider may seta single bid value for several content items, set bid values for subsetsof content items, and/or set bid values for each content item. Thethird-party content provider may also set the types of bid values, suchas bids based on whether a user clicks on the third-party content item,whether a user performs a specific action based on the presentation ofthe third-party content item, whether the third-party content item isselected and served, and/or other types of bids.

FIG. 1B is a diagram illustrating another illustrative implementation ofthe system 100 for delivering content items to client devices. Acomputer server 112, e.g., a third-party content server 102, a resourceserver 104, or a server associated with the content item selectionsystem 110, has access to a plurality of interaction content items,e.g., advertisement content items or the like, and is configured toselect and provide interactive content items to a client devices, e.g.,120 a-120 d, through the network 101. The client devices 120 a-120 d,also referred to either individually or collectively as client device(s)120, may be couple to the network 101 through wired and/or wirelesscommunications links. A client device 120 may be coupled to a 3-Dprinter 107 through wired and/or wireless communications links.

According to at least one illustrative implementation, the computerserver 112 detects a request for resource originating at a client device120 and, in response, selects an interactive content item enablingcustomization and 3-D printing of a representation of an objectassociated with the selected interactive content item. The selection ofthe interactive content item may be performed based on one or morecriteria associated with information related to the requested resource,information related to the requesting client device 120, informationrelated to the end user of the requesting client device, otherinformation, or a combination thereof. For instance, the computer server112 may acquire information indicative of whether or not a 3-D printer107 is coupled to the requesting client device 120 and decide whether ornot to provide an interactive content item allowing 3-D printing basedon the acquired information. The information acquired by the computerserver may further include information indicative of settings of the 3-Dprinter 107 if such printer is coupled to the requesting client device120. Once an interactive content item is selected, the computer server112 sends data 11 representative of the interactive content item to therequesting client device 120 either directly or through one or moreother severs.

FIG. 2 is a flowchart illustrating an illustrative implementation of amethod of enabling customization and 3-D prototyping of a 3-Drepresentation of an object associated with an interactive content item.The computer server 112 selects 210 an interactive content item, among aplurality of interactive content items, for providing to a client device120. According to at least one illustrative implementation, theselection of the interactive content item is based on a contextassociated with the interactive content item, context associated with aresource requested by the client device, information associated with theclient device 120, information associated with the end user of theclient device 120, the like, or combinations thereof. For a givencontent item, or given resource, context herein refers to informationindicative of one or more related subjects, one or more relatedproducts, one or more related locations, one or more entities, the like,or combinations thereof.

Upon detecting a request from the client device 120 for a resource, thecomputer server 112 may perform one or more checks to determine aninteractive content item for providing to the client device 120 with therequested resource. For instance, the computer server 112 may check acontext associated with the requested resource and select one or moreinteractive content items with a similar context. The computer server112 may, alternatively or in addition, use end user information, e.g.,previous resources requested and accessed by end user, previous contentitems consumed by end user, social network profile information, thelike, or combinations thereof, in selecting an interactive content itemsuitable for the end user. The end user information may be provided tothe computer server 112 through the request for the resource or may beavailable through other means, e.g., previously collected and stored ina database, to the computer server 112. In other instances, the computerserver 112, further or alternatively, uses information associated withthe client device 120 in selecting an interactive content item. Whenselecting an interactive content item for sending to the client device120, the computer server 112 may take into account software/hardwarecapabilities of the client device 120, e.g., type and/or version ofbrowser application, 3-D printing capability, etc. According to anillustrative implementation, interactive content items allowingcustomization and 3-D printing 3-D representations of objects areselected to be sent only to client devices coupled to 3-D printers.Alternatively, such interactive content items are sent to client devices120 regardless of their capabilities. Information associated with theclient device 120 may be embedded in the resource request or may beavailable to the computer server 112 through other means.

The computer server 112 sends 220 the selected interactive content itemto the client device 120. According to at least one illustrativeimplementation, the interactive content item includes media content fordisplaying on the client device 120 and a user interaction module forenabling interaction with the end user of the client device 120. Inparticular, the user interaction module is configured to provide textualcontent, interaction widgets, and/or other web objects to engage the enduser, and obtain end user's response. The media content and theinteraction content may be displayed within a window associated with thebrowser application, a game application, a weblet, or the like.

Upon receiving the interactive content item, the client device 120displays 230 media content and interaction content, associated with theinteractive content item, to the corresponding end user. According to atleast one illustrative implementation, the client device 120 displays230 the media content within a web page requested by the client device120. The media content, e.g., video, image(s), animation content, and/orthe like includes a representation of an object. For instance, theinteractive content item is an advertisement content advertisingsunglasses, and the corresponding media content includes images,animation, or a video sequence illustrating sunglasses of a particularadvertised brand. In other instances, the interactive content item is anadvertisement content advertising jewelry, and the corresponding mediacontent includes images, animation, or a video sequence illustratingrings, necklaces, or bracelets associated with a particular jewelryretailer. A person skilled in the art should appreciate that the mediacontent illustrating the object therein may be textual content, 2-Dmedia content, 3-D media content, or a combination thereof.

The interaction module of the interactive content item causesinteraction content, e.g., interaction widget(s), media object(s),and/or textual content, to be displayed on the client device 120,therefore allowing 230 customization of a 3-D representation of theillustrated object. An icon may be displayed in relation to thedisplayed media content enabling the user to initiate customization ofthe 3-D representation of the illustrated 3-D object. Selection tabs,e.g., associated with different features or models of the illustratedobject, one or more text boxes, other interaction tools, or combinationsthereof are provided through a input/output (I/O) modules of the clientdevice 120 to the end user. Using the interaction tools, the end usermay choose to customizes a representation of the illustrated object byspecifying a model, a color, one or more size parameters, one or moreshape parameters, or other customization parameters associated with theillustrated object. In some implementations, the interaction contentincludes a request to the end user to specify whether or not a 3-Dprototyping device 107 is available to the client device 120. In suchcase, 3-D printing may be allowed or not based on the end user'sresponse.

Upon specifying one or more customization parameters by the end user,the interactive content item, or a browser application, obtains 240 thespecified customization parameters through input modules, e.g., a touchscreen, keyboard, mouse device, the like, or combinations thereof, ofthe client device 120. According to at least one implementation, thecustomized representation is displayed on a display of the client device120 for viewing by the end user. Alternatively, the customizedrepresentation may not be displayed to the end user.

The interactive content item, or the browser application, causes theobtained customization parameters to be sent 250 to the computer server112 through a communications interface of the client device 120 and thenetwork 101. The obtained customization parameter(s) may be sent to thecomputer server 112 within a request for a corresponding 3-Drepresentation, or model, corresponding to the obtained customizationparameter(s). According to at least one illustrative implementation, theinteractive content item does not include 3-D representationscorresponding to potential customization choices of the illustratedobject, and is not configured to generate such 3-D representations. Inother words, the interactive content item is designed to be light interms of memory consumption and computational complexity.

Upon receiving the customization parameter(s), the computer server 112generates 260 a customized 3-D representation of the illustrated objectbased on the received customization parameter(s). Generating thecustomized 3-D representation includes constructing a 3-D representationbased on the received customization parameter(s) or retrieving a 3-Drepresentation corresponding to the received customization parameter(a)from a database with, or external to, the computer server 112. Ingenerating the customized 3-D representation, settings of the 3-Dprinter 107 may be taken into consideration. The resolution, the colorset, or other features of the generated 3-D representation may be setbased on corresponding settings' parameters of the 3-D printer 107. Thecomputer server 112 then sends 270 the generated 3-D representation tothe client device 120 for forwarding to a 3-D printer 107 coupled to theclient device 120.

Upon receiving the generated 3-D representation, the client device 120may send 280 the received 3-D representation to the 3-D printer 107 for3-D printing. According to an illustrative implementation, theinteractive content item provides, through the display of the clientdevice 120, an interactive widget, e.g., tab or icon, allowing the enduser to initiate 3-D printing of the customized representation of theobject. For instance, the interactive widget is provided after receivingthe 3-D representation from the computer server, and in response to theend user interacting with the interactive widget, the client device 120sends 280 the received 3-D representation to the 3-D printer 107 for 3-Dprinting. In another instance, the interaction widget is provided aftercustomization parameters are obtained by the interactive content item orthe browser application, and in response, the interactive content itemor the browser application sends 250 the obtained customizationparameter(s) to the computer server 112 requesting a corresponding 3-Drepresentation of the object. According to yet another instance, theinteraction widget is provided after receipt 220 of the interactioncontent item and is used to initiate customization and 3-D printing alltogether. In the last two instances, the 3-D representation is forwarded280 directly to the 3-D printer 107 upon receipt from the computerserver 112.

The client device 120 may further send feedback information to thecomputer server 112. The feedback information may include indication(s)of whether or not the end user interacted with the interaction contentitem, whether or not a 3-D representation was 3-D printed, otherinformation, or combinations thereof. Sending the feedback informationto computer server 112 may be optional.

FIG. 3 is a flowchart illustrating another illustrative implementationof a method of enabling customization and 3-D prototyping of a 3-Drepresentation of an object associated with an interactive content item.According to the implementation shown in FIG. 3, the interactive contentitem is a stand-alone interactive content item designed to enablecustomization and 3-D printing of a representation of the object withnone, or little, interaction with the computer server 112. The computerserver 112 selects 310 an interactive content item and sends 320 it tothe client device 120. The processes 310 and 320 are similar to theprocesses 210 and 220, respectively, described in relation to FIG. 2.The interactive content item, or a browser application, causes mediacontent and interaction content, associated with interactive contentitem, to be displayed 330 on a display of the client device 120 for theuser to view. According to at least one implementation, the mediacontent and the interaction content are displayed within a windowassociated with the browser application, a game application, a weblet,or the like. Using the interactive content, the end user inputs/selectsone or more customization parameters associated with the object. Theinteraction content item, the browser application, or anotherapplication may obtain 340 the input customization parameter(s) throughinput modules of the client device 120. The processes 330 and 340 aresimilar to the processes 230 and 240 of FIG. 2. In some implementations,the interaction content includes a request to the end user to specifywhether or not a 3-D prototyping device 107 is available to the clientdevice 120. In such case, 3-D printing may be allowed or not based onthe end user's response.

The interactive content item generates 350 a customized 3-Drepresentation of the object based on the input customizationparameter(s). In generating 350 the customized 3-D representation of theobject, the interactive content item, or another application, may eitherconstruct the 3-D representation based on 2-D data and/or other data, orretrieve a 3-D representation corresponding to the input customizationparameter(s) from a plurality of 3-D representations stored in a database associated with the interactive content item. In generating thecustomized 3-D representation, settings of the 3-D printer 107 may betaken into consideration. The resolution, the color set, or otherfeatures of the generated 3-D representation may be set based oncorresponding settings' parameters of the 3-D printer 107. The generated3-D representation may be displayed by the client device 120 for viewingby the end user. Alternatively, the generated 3-D representation is notdisplayed to the end user once generated.

According to an illustrative implementation, the interaction contentitem, or another application, causes an interaction widget to bedisplayed 360 by the client device 120, therefore, allowing the end userto initiate 3-D printing of the customized 3-D representation. In someinstances, the interaction widget is provided 360 once the customized3-D representation is available at the client device 120. Alternatively,the interaction widget is provided 360 for initiating customization and3-D printing at once. That is, the interaction widget is presented 360with, or prior to, presentation of other interaction tools forcustomizing a representation of the object.

Once customization of a representation of the object is complete, theclient device 120 causes 270 the customized 3-D representation to be 3-Dprinted by a 3-D printer 107 coupled to the client device. In someinstances, causing 3-D printing of the customized 3-D representationincludes sending the 3-D representation to the 3-D printer 107. In otherinstances, the customized 3-D representation may be constructed at the3-D printer 107 based on 2-D data and/or other data provided by theclient device 120 to the 3-D printer 107. Also, 3-D printing may beinitiated, or caused, in response to the end user interacting with theinteraction widget, in response to the customized 3-D representationbecoming available at the client device 120, or in response tocompletion of the customization by the end user. No interaction widgetfor 3-D printing is presented by the client device 120 and the clientdevice sends a printing request to the 3-D printer 107 upon the end userconfirms, or simply provides, the customization parameter(s).

The client device 120 may further send 380 feedback information to thecomputer server 112. The feedback information includes indication(s) ofwhether or not the end user interacted with the interaction contentitem, whether or not a 3-D representation was 3-D printed, otherinformation, or combinations thereof. Sending the feedback informationto the computer server may be optional.

A person skilled in the art should appreciate that the illustrativeimplementations described herein are for illustrative purposes and otherimplementations are possible. Generating the 3-D representation (260 or350) is optional as the 3-D representation may be constructed by the 3-Dprinter 307. Also, presenting the interaction widget for initiating 3-Dprinting is optional as 3-D printing may be caused in response tocompleted customization by the end user.

According to at least one illustrative implementation, the client device120 is allowed a pre-defined number of 3-D prints of the customizedrepresentation. The customized 3-D representation or corresponding dataused for 3-D printing may be associated with a counter indicative of thepre-defined number of 3-D prints permitted. The counter is decrementedin response to each printing request sent to the 3-D printer 107 inrelation to the customized representation of the object. Once thecounter reaches a minimum value, the client device 120 is prevented fromaccessing, or sending to the 3-D printer 107, data used to generate a3-D print of the customized representation of the object. Thepre-defined number of 3-D prints may be embedded in the interactioncontent item or may be provided by the computer server 112 whenproviding 270 a customized 3-D representation of the object.

According to at least one illustrative implementation, the customized3-D representation includes a corresponding identifier embedded therein.The identifier may be a promotion code, a coupon code, an identifier ofa model of the object selected by the end user as part of thecustomization process. In some instances, the identifier is visible inthe 3-D prototype of the customized 3-D representation provided by the3-D printer 107.

FIG. 4 shows a block diagram representing an illustrative implementationof an electronic device 400. The electronic device includes a memory 410with computer code instructions 415 stored thereon. The memory 410 mayfurther store data and/or one or more data structures. The electronicdevice 400 also includes a processor 420, coupled to the memory 410, forexecuting instructions such as the computer code instructions 415. Thecomputer code instructions 415 include at least computer code that whenexecuted causes one or more of the processes described in thisdisclosure to be performed. The electronic device 400 further includes acommunications interface 430 for communicating with other devices. Thecommunications interface 430 is coupled to processor 420. Thecommunication interface 430 may be further coupled to the memory 410.The electronic device 400 may further include an input/output (I/O)interface 440 for interacting with a user of the electronic device 400.The I/O interface 440 is coupled to the processor 410. The I/O interface440 may be further coupled to the memory 410. A person skilled in theart should appreciate that the electronic device 400 may include morethan one processor 410, more than one memory, more than onecommunications interface 430, and/or more than one I/O interface 440.The electronic device 400, includes a client device such as the clientdevice 120, a computer server such as the server 112, or any othernetwork device.

What is claimed is:
 1. An apparatus of printing a three-dimensional(3-D) prototypes of objects, the apparatus comprising: a processor; anda memory with computer code instructions stored thereon, the processorand the memory, with the computer code instructions stored thereon, areconfigured to: provide, to a client device, in response to a request forthird-party content to be displayed with publisher content, aninteractive third-party content item including a representation of athree-dimensional (3-D) object and a request, wherein the request is toa user of the client device to specify whether or not a threedimensional (3-D) prototype printer is available to the client device;responsive to determining that the three dimensional (3-D) prototypeprinter is available to the client device, receive from the clientdevice one or more customization parameters for a 3-D representation ofthe 3-D object; responsive to receipt of the one or more customizationparameters, generating a customized 3-D representation of the 3-D objectaccording to the one or more customization parameters, wherein thecustomized 3-D representation embedding an identifier; and providing thecustomized 3-D representation of the 3-D object to the client device forprinting a 3-D prototype of the 3-D object on the 3-D prototype printercommunicatively coupled to the client device, wherein the identifierembedded in the customized 3-D representation is visible on any 3-Dprototype of the 3-D object printed using the customized 3-Drepresentation and wherein the user limited on a number of 3-D prototypeobject to be printed based on a counter.
 2. The apparatus of claim 1,wherein the processor and the memory, with the computer codeinstructions stored thereon, are further configured to receiveinformation indicative of settings of the 3-D printer from the clientdevice.
 3. The apparatus of claim 1, wherein the customized 3-Drepresentation is forwarded by the client device to the 3-D printer forprinting.
 4. The apparatus of claim 1, wherein generating the customized3-D representation is further based on information indicative ofsettings of the 3-D printer received from the client device.
 5. Theapparatus of claim 1, wherein the interactive content item is configuredto cause the client device to display an interaction widget forinitiating 3-D printing of the customized 3-D representation.
 6. Theapparatus of claim 1, wherein the interactive third party content itemis an advertisement content item.
 7. The apparatus of claim 1, whereinthe identifier is a coupon code.
 8. A method of printingthree-dimensional (3-D) prototypes of objects, the method comprising:providing, by a computer server, in response to a request forthird-party content to be displayed with publisher content, aninteractive third party content item including a representation of athree-dimensional (3-D) object to client device and a request, whereinthe request is to a user of the client device to specify whether or nota three dimensional (3-D) printer is available to the client device;receiving, responsive to determining that the 3-D printer is availableto the client device, by the computer server, from the client device oneor more customization parameters for a 3-D representation of the 3-Dobject; responsive to receipt of the one or more customizationparameters, generating, by the computer server, a customized 3-Drepresentation of the 3-D object according to the one or morecustomization parameters, wherein the customized 3-D representationembedding an identifier; and providing, by the computer server, thecustomized 3-D representation of the 3-D object to the client device forprinting on the 3-D printer communicatively coupled to the clientdevice, wherein the identifier embedded in the customized 3-Drepresentation is visible on any 3-D prototype of the 3-D object printedusing the customized 3-D representation and wherein the user is limitedto a number of 3-D prototype objects to be printed based on a counter.9. The method of claim 8 further comprises receiving informationindicative of settings of the 3-D printer from the client device. 10.The method of claim 8, wherein the customized 3-D representation isforwarded by the client device to the 3-D printer for printing.
 11. Themethod of claim 8, wherein generating the customized 3-D representationis further based on information indicative of settings of the 3-Dprinter received from the client device.
 12. The method of claim 8,wherein the interactive content item is configured to cause the clientdevice to display an interaction widget for initiating 3-D printing ofthe customized 3-D representation.
 13. The method of claim 8, whereinthe interactive third party content item is an advertisement contentitem.
 14. The method of claim 8, wherein the identifier is a couponcode.